Care and Feeding of your Facebook Page
Introduction
Facebook is massive, it has over 500 million users, half of which log on every day. The following document outlines how to create and maintain an Internet presence that will best take advantage of this valuable community.
The Facebook Page
Until recently Facebook’s social network only allowed for individuals and groups to create profiles. However, with the introduction of Pages, Facebook now allows non-human entities to create a presence on their network.
Top Facebook Page Tips
Setting up a page is very easy. Just follow the instructions. Here are some additional considerations.
Consider expanding your profile picture to 200 X 600.
Your Page name could be the same as your brand, or it could help support your brand. For instance, “Joe’s Pizza” could be “Joe’s Pizza, NY style calzones and subs”.
Sounds good. But what? This small copy box offers a good opportunity to include a link to your website, or your twitter feed. You could also ask your visitors to suggest your Page to their friends.
Set your wall permissions so that fans can write, post photos, videos and links to your wall. An active community will require more administrative time, however it’s better than no community at all.
Top Facebook Community Tips
Once you’ve set up a Page, you’ll need to maintain it. Posts on your Page will also appear on the Facebook wall for everyone who has ‘liked’ your page. This is a highly effective outreach tool.
Add content to your Facebook page, but not more than twice a day. If your Page gets spammy, people will unsubscribe.
When you post a link, Facebook will offer thumbnail suggestions from the linked page. Try to choose an image will support your post. If you’re linking to your own website, include an image on your permalink page. Pick an image that will make your Facebook wall post really stand out.
Upload videos for your wall that will display inside of Facebook’s media player. You can also link to YouTube videos.
Your Facebook wall is a two-way street. Try to start conversations through your posts. Ask questions, offer insight, solicit opinions – and then reply to comments on your wall. The more activity the better.
How to build up your Facebook Page
Creating and maintaining a Facebook Page is pretty easy. The hard part is collecting fans. Here are some tips for ongoing Page development.
These modest sidebar ads are reasonably priced, but highly effective at collecting ‘likes’. When setting up your Facebook ad, consider how your advertisement is targeted. Try different keywords and groups.
You can set up a vanity Facebook URL after you collect 25 ‘likes’. A vanity URL allows you to write your own web address such as ‘Facebook.com/JoesPizza’.
After you set up a vanity URL on Facebook, use it everywhere. On your website, email signature file, business cards, etc.
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