Enterprise social is easy-to-use communications software that does not impose rigid structure on users. It has no barriers to authorship, it is network-oriented, transparent and emergent. Social media has revolutionized the way people exchange information on the Internet. Social channels offer an entirely new framework for broadcasting and receiving. We’ve all heard of ‘one to many’ communications, and ‘many to many.’ Social could be thought of as ‘some to some’ communications. It allows users to share content in a manner that is generalized, but not specific. Recipients consume content in a manner that is familiar, but not anonymous. In an enterprise setting, this is an entirely new model; it’s a non-hierarchical format for cooperation. Users can disseminate new ideas or success stories without the encumbrance of tasking, or reporting. Participation is encouraged but not required. For a widely distributed workforce, enterprise social is a chance to throw ideas at the wall and see if they stick.